You know your business better than anyone, but your customers need to know how your business can help them. That, as you know, is how Marketing can be used as a tool to simultaneously help people and make more money.

On the Internet, the fundamentals of marketing still apply. However, the sheer size and speed of the web has changed the game. Unlike traditional marketing practices, it’s not enough to simply be in the best location, or to have the best tagline. Online, it’s crucial to develop a funnel to carry visitors through, and align your strategy throughout the process.

If people search for what you offer, your website catches their eye, they visit, and they feel like you have what they want, they will pay you. Then, if you can captivate them enough, they will most likely continue to pay you over and over, all without you having to fight an uphill battle to acquire new leads.

Marketing is about creating a synchronized set of systems that represent your business, and convince potential customers that paying you is going to help them. Doing so online can be a challenge, but here’s how I can help:

• Funnel Development: We will setup a Marketing funnel for people who find you online.
• Keyword Research: Focus on the right people to market to.
• Funnel Implementation: Refine your conversion process from beginning to end.
• Improve Usability: Make it easier for your visitors to navigate and pay you.
• Landing Page Creation: Setup web pages to send visitors through the funnel.
• Brand Development: Build brand awareness for your business.

By creating one cohesive process to walk your visitors through, your website will generate more profits with less effort. While this can be difficult to accomplish with a website, having an outside perspective work alongside your expertise can make the process much easier!

Click below to fill out a short form for a free consultation to get started.

Are you advertising your business in the newspaper, on TV, with billboards, or on the radio? If so, you’ve probably noticed how difficult it is to target the right audience, get their attention, and get them to become paying customers…not to mention track the effectiveness of your investments.

Imagine being able to setup shop in a building, for free, where anyone interested in what your business offers could find you, and the only time you would pay anything is if they actively seek you out…and come in for more info. Now, add to all this the fact that your potential customers don’t even have to leave their houses, and they can find you in mere seconds. Lastly, imagine if literally 10,000,000′s of people used this incredibly fast method for finding what they’re looking for every day! This, is exactly what you can tap into with Pay Per Click (PPC) Advertising.

You can actually get the majority of these benefits with SEO (getting ranked in the Search Engines naturally), but it is much more difficult. While SEO is a fabulous way to expand your business, it takes time and patience to work properly and in the long-term. With PPC Advertising, you can literally start seeing visitors to your website (and possibly even sales) within minutes of setting up your account. This, combined with the fact that you can more accurately measure your traffic and conversions, makes PPC Advertising the most efficient and measurable advertising model in history.

While many local and Worldwide businesses utilize PPC, a small percentage consistently see profits without significant ongoing testing and investment of time and money. If you want to slowly build and optimize a PPC campaign that will increase your exposure, guarantee more traffic to your website, and drive more sales, it’s going to take a lot of work. Worried about being able to launch and manage your PPC campaign? Here’s how I can help:

• Strategy Session: Tell me your goals, and we’ll figure out how to achieve them together.
• Account Creation: I’ll setup your PPC accounts for you, if you’d like.
• Keyword Research: Determine target audience, and break down into specific segments.
• Landing Pages: Create highly-relevant pages to send PPC traffic to maximize response rates.
• Campaign Launch: Complete campaign setup includes ads for every keyword.
• Split-Testing: Setup multiple ad variations to test and tweak daily to optimize campaign.
• Campaign Expansion: Scale the profitable campaign out to other relevant traffic sources.

My PPC Management services can be broken up in any way that fits your business and budget needs. I can setup performance analysis software to watch competitors (even in other locations) to reduce initial investments, for example. I will test every one of your 100′s or even 1,000′s of ads daily, according to your recommendations. You know your business best, so I will work with you as much as you’d like, to accurately represent your business in advertisements and on your website.

These services can take 100′s of hours/month if done improperly, but together we can drive more sales and reduce the amount of time and energy you have to spend to do so. After all, isn’t that the goal of starting a business?

Click below to fill out a short form for a free consultation to get started.

Having trouble finding your website in the Search Engines? If so, imagine how many more customers you could bring in if they could find your website!

There are literally 100′s of technical tasks that can give you an edge over your competition and attract the Search Engines. Missing even one of these crucial steps can mean the difference between being on page 82 and page 1 of Google for keywords relevant to your business.

Here is a small sample of the tasks I can take care of to get you ranked in the Search Engines:

• Title Tag Optimization: Titles are the most important on-page ranking factor.
• Meta tags & Descriptions: Though not as useful as the once were, Meta tags can help.
• Canonicalization: Using improper URL’s can cause penalties from Google!
• Robots.txt File: Help the SE’s find the right files, and avoid the wrong ones.
• HTML Optimization: Coding elements and references can cause serious problems!
• Geo-Targeting: Have a local business? Target people around you to increase profits.
• Sitemap creation: Give the Search Engines a roadmap to follow.

There are many more factors that play into the complex algorithms the Search Engines use to determine the best order to rank web pages for their results. I use a detailed, step-by-step system to ensure we’ll leave no stone unturned on your website, which will boost and maintain high rankings.

Click below to fill out a short form for a free consultation to get started.

Creating a website without proper research can waste more time and money than avoiding the process entirely. Whether you already have a website, or you are thinking of building one, it is absolutely essential that you are targeting the right audience with your optimization efforts. Research is the foundation for any successful website.

Here is how I can help you with Research:

• Keyword Research: Find the right people, give them what they want, make more money.
• Competitive Research: Learn from your competition to improve your site.

If you don’t have a firm grasp on the Research you’ve done, all of your traffic generation and optimization strategies will go to waste. I can work with you to find the best prospects and beat your competition with a suite of highly-developed research tools.

Click below to fill out a short form for a free consultation to get started.